About the Atari PONG

In 1973, after the success of the original PONG coin-op, an Atari engineer by the name of Harold Lee came up with the idea of a home PONG unit. Since the PONG coin-op that Alan Alcorn designed was nothing more than the game board connected to an actual television set, he thought it would be possible to scale it down a bit and modify it for use at home. This would be a new direction for the fledgling Atari consumer electronics. If they could pull it off, they would be one of the pioneers of using high tech custom integrated circuits in the consumer industry.

In 1975 it was decided Sears would sell PONG under it's own specially created Tele-Games label, and production was initially projected at 50,000 units. This was soon raised to 150,000 for the 1975 Christmass season. Atari agreed to give Sears exclusive rights for the following year, and would continue to make custom Tele-Games versions for any future consoles. This was the beginning of a long relationship between Atari and Sears, which would continue even after Nolan Bushnell sold Atari to Warner.

Our Earliest Game Consoles.

The video game console to be first released was the Magnavox Odyssey, this video game console was released in 1972 and was designed by Ralph Baer who finished his prototype of the system in 1968, this prototype was then named the brown box. Unlike most video game consoles, the Odyssey is analog rather than digital, which makes its invention all the more amazing in spite of its rather crude graphics and controller responsiveness. Also, unlike any conventional console today, this system was powered by batteries. The Odyssey and its variants also lack sound capability (hence a silent console), which was not uncommon in early PONG systems of that era.

The Odyssey was released in May 1972. While it did not perform badly, it did not take long before it succumbed to poor marketing by Magnavox retail chains. One of their mistakes was misleading consumers into believing that the Odyssey would work only on Magnavox televisions. It did, however, prove that consoles for the home could be designed.